In this project we focus on how the hospitality business communicates with clients, how they use webpages and social networks, and we will compare some case studies and discuss them.
Why is it important to communicate?
Communication is very important in any business or organization. It is vital for selling goods and for good customer service.
The internet has created new ways of communicating, and companies have to adapt or be left behind.
Communication is very important in any business or organization. It is vital for selling goods and for good customer service.
The internet has created new ways of communicating, and companies have to adapt or be left behind.
What does internet communication involve for a company?
It is important for any company or brand to have a communication plan that
includes an online presence and defines a strategy to manage and plan
communication through social networks.
It is important for any company or brand to have a communication plan that
includes an online presence and defines a strategy to manage and plan
communication through social networks.
Websites
Usually, for a customer, websites show products and services, but webpages are more than that:
Usually, for a customer, websites show products and services, but webpages are more than that:
- They show company's image
- Feedback
- Location
- Contact (phone, adress, email...)
Email
This is, nowadays, the most common tool to communicate: complain, ask for information, offers, share documents...
This is, nowadays, the most common tool to communicate: complain, ask for information, offers, share documents...
Social Media
Currently, social media has a huge importance, because information flows very fast and arrives quickly to the people.
Currently, social media has a huge importance, because information flows very fast and arrives quickly to the people.
Keywords in Google
The company owner has the chance to link the company's website with appropiate keywords in online searchers like Google
The company owner has the chance to link the company's website with appropiate keywords in online searchers like Google